? ? ?“免費”這個詞是我們生活中最具說服力和最有力的詞匯之一。在商業(yè)中，特別是對于做市場營銷的人們而言，這個詞毫無疑問是偉大的。大眾普遍都有想得到免費東西的想法。因此，我們又有了一個創(chuàng)新的建立自己公司知名度的方法，那就是通過免費贈送企業(yè)的文化衫，一來提高客戶的忠誠度，二來發(fā)展我們公司的業(yè)務(wù)。但請意識到一點：不是所有的免費都有同樣的效果。不要把錢浪費在大眾最終只會扔到垃圾桶的筆記本、鉛筆、宣傳冊等等上。可企業(yè)的免費文化衫卻不會受到這樣的“待遇”，為什么喃？因為在日常生活中人們會穿上他們。

? ? ?舉例說明（Example of Use）:

? ? ?下面是一些真實的免費企業(yè)文化衫的例子（Here are a few real-world examples of the Free Company T-Shirt）：

• 來自InVision的免費文化衫
• 來自Trakio的免費文化衫
• 來自When I Work的免費文化衫?

? ? ? 如何實現(xiàn)這個新的方法（How to Implement This Tip）：

? ? ? 步驟1：為你的企業(yè)文化衫創(chuàng)造一些初步的設(shè)計方案，一旦決定了最后的設(shè)計，并制造出第一批的文化衫，你就可以聯(lián)系網(wǎng)上銷售商和一些當(dāng)?shù)氐膶嶓w店。

? ? ? 步驟2：將你的企業(yè)文化衫贈送給你的朋友，社交媒體追隨者，合作伙伴和任何有要求的人們。

? ? ? 步驟3：跟進每一個人，并要求他們發(fā)送給你他們穿著你企業(yè)的文化衫的照片，或讓他們在朋友圈或微博上與你一起分享。

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? ? ?原文引用：

? ? ?The word “free” is one of the most persuasive and powerful words in the English language. In business, it’s a great word to use when it comes to marketing to people. People love the idea of getting free stuff. One of the best and easiest ways you can build brand awareness, boost customer loyalty, and grow your business is by giving away free company swag. But take note: not all swag is created equal. Don’t make the mistake of wasting money on stuff that the average person ultimately just ends up throwing into a junk drawer and forgetting about— like notepads, pencils, stress balls, etc. Give away free t-shirts instead. Why? Because people will actually wear them.

? ? ?How To Implement This Tip：

? ? ?Step 1: Create a few initial design options for your company t-shirt. Once you’ve decided on a final design, have your first batch of shirts made and sent to you using an online retailer or local brick-and-mortar shop.

? ? ?Step 2: Start sending or giving your new t-shirts out to friends, prospects, social media followers, customers, and anyone else who requests one. Want to go the extra mile? Automate the entire process using one of the recommended tools listed below.

? ? ?Step 3: Follow up with everyone and ask them to send you photos of themselves wearing your t-shirt, or have them share it with you on Facebook or Twitter. Collect the photos and put them on a page on your website.

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